{"id":28016,"date":"2026-04-17T12:43:00","date_gmt":"2026-04-17T12:43:00","guid":{"rendered":"https:\/\/retotech.fundacionendesa.org\/multisite\/?p=28016"},"modified":"2026-04-22T05:05:51","modified_gmt":"2026-04-22T05:05:51","slug":"campanya-de-la-cirereta-i-el-bus-urba-de-valls","status":"publish","type":"post","link":"https:\/\/retotech.fundacionendesa.org\/multisite\/2026\/04\/17\/campanya-de-la-cirereta-i-el-bus-urba-de-valls\/","title":{"rendered":"CAMPANYA DE \u00abLA CIRERETA\u00bb I EL BUS URB\u00c0 DE VALLS"},"content":{"rendered":"\n<p>Seguint amb el projecte sobre el bus urb\u00e0 de Valls, aquests dies l\u2019alumnat de 2n d\u2019ESO ha estat treballant amb dades reals per analitzar l\u2019evoluci\u00f3 del percentatge de recollida selectiva a la ciutat entre els anys 2000 i 2021. A partir de les dades extretes de l\u2019IDESCAT, han pogut observar com determinades iniciatives municipals han tingut un impacte directe en els h\u00e0bits de reciclatge de la poblaci\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/campanya-cirereta-2005-2006-bus-valls-1024x576.png\" alt=\"\" class=\"wp-image-28017\" srcset=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/campanya-cirereta-2005-2006-bus-valls-1024x576.png 1024w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/campanya-cirereta-2005-2006-bus-valls-300x169.png 300w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/campanya-cirereta-2005-2006-bus-valls-768x432.png 768w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/campanya-cirereta-2005-2006-bus-valls.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un dels exemples m\u00e9s destacats \u00e9s la coneguda <strong>campanya de la cirereta<\/strong>, que es va dur a terme durant els anys 2005 i 2006. En aquest per\u00edode, el percentatge de recollida selectiva a Valls va experimentar un increment notable, passant del 25,9% l\u2019any 2005 al 31% el 2006. Aquesta millora posa de manifest l\u2019efectivitat de les campanyes de sensibilitzaci\u00f3 ambiental quan s\u2019acosten a la ciutadania d\u2019una manera visual i propera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-5-768x1024.jpeg\" alt=\"\" class=\"wp-image-28018\" srcset=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-5-768x1024.jpeg 768w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-5-225x300.jpeg 225w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-5-1152x1536.jpeg 1152w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-5.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>En aquest context, el bus urb\u00e0 de Valls va tenir un paper protagonista dins la campanya. Per una banda, es va instal\u00b7lar una parada tem\u00e0tica als Blocs Mu\u00f1oz amb la imatge de la cirereta, que l\u2019alumnat de 4t d\u2019ESO ha reprodu\u00eft fidelment com a part del projecte. Per altra banda, tamb\u00e9 circulava per la ciutat el conegut <strong>\u201cbus de la cirereta\u201d<\/strong>, un vehicle decorat amb una imatge cridanera de cireres sobre un fons groc intens, que no passava desapercebut per ning\u00fa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-4-768x1024.jpeg\" alt=\"\" class=\"wp-image-28019\" srcset=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-4-768x1024.jpeg 768w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-4-225x300.jpeg 225w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-4-1152x1536.jpeg 1152w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-4.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Aquest autob\u00fas, de 8 metres de llargada, era un model Pegaso 5081\/1 amb carrosseria Unicar U-75 (en la seva versi\u00f3 m\u00e9s compacta). Havia iniciat el seu servei l\u2019any 1982 a l\u2019Empresa Municipal de Transports (EMT) de Tarragona, amb el n\u00famero 33. Posteriorment, va ser incorporat a la flota de Valls per l\u2019empresa FORBUS. Quan finalment va deixar de prestar servei regular, va ser cedit a l\u2019associaci\u00f3 ARCA (Associaci\u00f3 per a la Recuperaci\u00f3 i Conservaci\u00f3 d\u2019Autobusos), on es conserva amb la matr\u00edcula T-5479-L com a pe\u00e7a hist\u00f2rica del transport.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-28022\" srcset=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-1-1024x768.jpeg 1024w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-1-300x225.jpeg 300w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-1-768x576.jpeg 768w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-1-1536x1152.jpeg 1536w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-1.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cal destacar que aquest emblem\u00e0tic vehicle, conegut popularment com <strong>\u201cla Cirereta\u201d<\/strong>, no nom\u00e9s s\u2019ha conservat, sin\u00f3 que continua funcionant avui dia i es troba en perfecte estat. Aix\u00f2 el converteix en un aut\u00e8ntic testimoni viu de la hist\u00f2ria del transport urb\u00e0 i de les campanyes de sensibilitzaci\u00f3 ambiental a la ciutat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-2-1024x768.jpeg\" alt=\"\" class=\"wp-image-28021\" srcset=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-2-1024x768.jpeg 1024w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-2-300x225.jpeg 300w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-2-768x576.jpeg 768w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-2-1536x1152.jpeg 1536w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-2.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Com a part del projecte, l\u2019alumnat de 4t d\u2019ESO ha recreat dues parades hist\u00f2riques corresponents al per\u00edode 2005-2006, integrant aix\u00ed la dimensi\u00f3 social i ambiental dins l\u2019estudi del transport urb\u00e0. Aquesta activitat ha perm\u00e8s connectar dades, hist\u00f2ria i patrimoni local, tot donant valor a iniciatives que han contribu\u00eft a construir una ciutat m\u00e9s sostenible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-3-768x1024.jpeg\" alt=\"\" class=\"wp-image-28020\" srcset=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-3-768x1024.jpeg 768w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-3-225x300.jpeg 225w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-3-1152x1536.jpeg 1152w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/bus-valls-parades-historiques-3.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Amb aquesta mirada al passat recent, el projecte continua posant en relleu la import\u00e0ncia del bus urb\u00e0 no nom\u00e9s com a mitj\u00e0 de transport, sin\u00f3 tamb\u00e9 com a eina de comunicaci\u00f3 i transformaci\u00f3 social dins la ciutat de Valls.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/parada-historica-la-cirereta-blocs-munoz-bus-urba-de-Valls-Guerau-M-1200-1024x768.jpg\" alt=\"\" class=\"wp-image-28037\" srcset=\"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/parada-historica-la-cirereta-blocs-munoz-bus-urba-de-Valls-Guerau-M-1200-1024x768.jpg 1024w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/parada-historica-la-cirereta-blocs-munoz-bus-urba-de-Valls-Guerau-M-1200-300x225.jpg 300w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/parada-historica-la-cirereta-blocs-munoz-bus-urba-de-Valls-Guerau-M-1200-768x576.jpg 768w, https:\/\/retotech.fundacionendesa.org\/multisite\/wp-content\/uploads\/sites\/3\/2026\/04\/parada-historica-la-cirereta-blocs-munoz-bus-urba-de-Valls-Guerau-M-1200.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dibuix realitzat per Guerau M. 3ESO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguint amb el projecte sobre el bus urb\u00e0 de Valls, aquests dies l\u2019alumnat de 2n d\u2019ESO ha estat treballant amb<\/p>\n","protected":false},"author":3317,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-28016","post","type-post","status-publish","format-standard","hentry","category-blog-retotech"],"_links":{"self":[{"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/posts\/28016"}],"collection":[{"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/users\/3317"}],"replies":[{"embeddable":true,"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/comments?post=28016"}],"version-history":[{"count":3,"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/posts\/28016\/revisions"}],"predecessor-version":[{"id":28039,"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/posts\/28016\/revisions\/28039"}],"wp:attachment":[{"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/media?parent=28016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/categories?post=28016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retotech.fundacionendesa.org\/multisite\/wp-json\/wp\/v2\/tags?post=28016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}